![]() ![]() 15 Years vs 10 Days? I would say for this alone Gamification added extremely concrete value to the world and could one day save a loved one. To everyone’s surprised, with over 240,000 “players” registering for the game and competing viciously against each other, a solution to the structure of the M-PMV was found in 10 days, creating a major breakthrough in the AIDS research field. Foldit utilizes a game-like puzzle interface that allows people from all over the world to “play” and compete in figuring out various protein structures that fit a researcher’s criteria. Luckily, the University of Washington’s Center for Game Science (yes, such center exists) collaborated with the Biochemistry department and created FoldIt, an online puzzle video game about protein folding. For 15 years, many of the top PhD Scientists in the world were trying to decipher a crystal structure for one of the AIDS-causing viruses called the Mason-Pfizer monkey virus (M-PMV), but could not solve it. As of 2010, there are still 34 Million people that have contracted HIV. Gamification Example 1: Puzzle Game FoldIt made breakthrough in AIDS Research that Scientists couldn’t solveīy 2009, AIDS has already killed 30 Million people, or close to the equivalent of the State of California. Many thanks for the help of 周唯中 for making the work below possible. While I think it is brilliant and does a lot of things well, I can assure you that it does NOT really save the world, outside of making more men smell like an adventure and bake gourmet cakes with the kitchens they made with their own hands.īut the 10 Examples below will blow your mind away and show you why Good Gamification, or “ Human-Focused Design” (as opposed to Function-Focused Design”), undeniably has a role in “adding more lives” to our future. Instead of trying to convince people with the same arguments over and over again, I’m going to settle this issue here once and for all – Gamification not only has real-life value and impact, it even saves lives and could ensure our future as a race!Įarlier I wrote about Old Spice’s Genius Gamification Marketing Campaign DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD. ![]() But how can something like video games really create value in real-world important things?” In other words, “I’m going to be polite to you, but I think this is a gimmicky fad that has no impact.” Click here to view our full list of Gamification examples.Īs a Gamification Pioneer, one of the most common responses I get when I tell people about Gamification is some version of, “Interesting.
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